LOADING_
Five years inside a vegan food producer as manager for clients, logistics and production. A web order form + Google Sheets + scripts instead of Excel files and paper: routine 8 → 2–4 hours a day, a wholesaler's order 5–10 → 1–2 minutes, revenue +80–110% YoY, the role went remote — and a competitor later bought the system.
Veganov is a producer of vegan sausages and foods. From 2017 to 2022 I worked there as manager for clients, logistics and production: incoming orders, invoices, feedback and promotions; weight and volume calculations, choosing carriers, shipping documents, receiving raw materials and packaging, labelling; the production plan from stock, ordering raw materials and consumables; and, alongside, packaging for new lines, social media and newsletters.
This is not a design case (the rebrand is a separate one). It's a case about rebuilding a process from the middle of a business so that the numbers change.
The industry standard — ours and our competitors' — was file exchange. A wholesaler got a price list in Excel or Word, typed in quantities by hand and sent the file back. We printed the order on paper and re-typed it into a summary sheet. Stock and the production plan lived in scattered Excel files; there was no instant reservation, so the real stock against unpaid or in-progress orders had to be guessed.
Two people in the chain — the manager and the accountant-operator. Routine took almost the whole working day: decoding and printing incoming files, manual entry, recalculating raw materials for the order volume, computing weight and volume for carriers, calls for corrections, waybills and invoices by hand.
Two of us: process logic and structure on my side, the technical build of the web part with a developer. Instead of 1C or an inventory SaaS — a stack the business could afford and maintain itself.
A web order form instead of files. A product catalogue: click an item, read the description, build a cart — from a desktop or a phone. The order goes by API straight into Google Sheets.
Records on Google Sheets + Apps Script. Form data lands in one sheet instantly. An order automatically reserves finished goods in stock — no double-selling.
Automated production and logistics maths. Raw materials written off automatically, shortfalls calculated for accepted volumes. Batch weight and volume from item dimensions — exact parameters for drivers and carriers right away, not after packing.
Documents and notifications. Auto-generated order files for the client and for packing, semi-automatic invoicing by the accountant, email confirmations and price lists, Telegram notifications to the team about new orders.
Iterations. I regularly walked the client's path myself, collected feedback and removed unnecessary steps from the form.
"An honest estimate of the contribution: 30–50% of the total growth is objectively due to the optimisation. Bottlenecks were removed, the incoming flow was processed faster, drivers were hired for known dimensions, and shipments scaled without inflating headcount. The rest is product, market and team."
The freed 3–4 hours a day went into marketing: identity for new lines, packaging and label design — which later became the Veganov rebrand.
I offer the same approach as a service — Business automation: find the bottleneck where people re-type data by hand, replace files with a form, put the records in a sheet with scripts, add notifications — and measure before and after. No "big system" rollout, in weeks, on tools the team can maintain without me.
Manager for clients, logistics and production, 2017–2022. Process and system logic design, client-path testing, interface iterations; packaging design, social media, newsletters. The web part — together with a developer.