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A full rebrand for a vegan sausage producer: new logo in Latin and Cyrillic, organic-shape packaging system, and a landing page. Clean and calm instead of pseudo-meat. 2022.
"Veganov" makes vegan sausages and plant-based products. By the time of the project the company had several years of history, an old logo with a pre-revolutionary "ъ" and packaging that got lost on the shelf among meat look-alikes. Management wanted a new image and was ready for radical change.
I set it myself: change the visual identity, logo and packaging radically — and propose a site to match. The image is about cleanliness and calm, sustainability, not "pseudo-meat": what the brand offers is honest plant food.
The logo is "Veganov" with a stylised leaf; Latin for export, Cyrillic for the shelf. Packaging for sausages and protein products — light organic blob shapes, plant illustrations, large type. The soft "blots" became the key graphic element of the whole style.
Screen after screen: about the company, bestsellers, where to buy (cities and shops), contacts — on the same shapes and colours as the packaging.
Full case on Behance.
Before the rebrand I spent five years at Veganov as manager for clients, logistics and production — and rebuilt the wholesale order process: 8 → 2–4 hours a day, revenue +80–110% YoY.