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Identity built on an existing logo for the international Japa Meditation School: colour and type system, presentations and reports, merch, an English web portal and an Instagram grid. 2022.
Japa School is the international online branch of the Vaishnava educational project "Japa Meditation School". The logo already existed; the task was to build an identity on it, design presentations and reports, a social-media grid, prints and the UX/UI of the English-language web portal.
A palette of contrasting blues and yellow (#2C2545, #38ADFF, #FBD12F) with a red accent #E40001. Type: Ubuntu for presentations and reports, Rubik for web and social. Ground rules: dark blue or dark backgrounds under light text, yellow as the accent panel.
Presentations on teachers and the programme, reports with contrasting graphics and icons, tees and totes with images of the acharyas.
The school's programme by year — Preparatory course, Sraddha, Sadhu-sanga, Bhajana-kriya, Anartha-nivritti — as a vertical landing with large colour blocks, a questionnaire and an About page.
An Instagram grid: speakers, programme, questions, donations, "From Russia to worldwide" — one rhythm from the same colours and type.
Full case on Behance.